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5 Qualities Women Look for in a Financial Advisor

By Sarah Carlson, CFP®, CLU®, ChFC®

With more and more women taking charge of their financial futures, it's no surprise that an increasing number of women are also seeking out financial advice from professionals. 

But what exactly are women looking for in a financial advisor? Someone who shows the most charts and graphs? Think again. Here are a few key qualities:

1. Someone Who "Gets" Them

Above all else, women want to find a financial advisor who understands their unique needs and concerns. Whether it's saving for retirement, funding a child's education, or managing debt, women want to find an advisor who has helped other women in similar situations and who can provide tailored advice.

2. A Good Communicator 

Women also place a high premium on being able to communicate what financial freedom means with their financial advisor. This means being able to explain complex concepts in plain language and being responsive to questions and concerns in a timely manner.

3. An Expert in Their Field

When it comes to finances, women want to work with someone who is knowledgeable and experienced. They want to know that their advisor is up-to-date on the latest industry trends and is using that knowledge to help them reach their goals.

4. Someone They can Trust

Trust is essential in any relationship, but it's especially important when it comes to finances. Women want to be confident that their advisor has their best interests at heart and is not simply trying to sell them products or services they don't need.

5. A Partner in Their Journey

Last but not least, women want to find an advisor who will be with them for the long haul—someone who will be there to help them navigate life's ups and downs and make sound financial decisions along the way.

Know what qualities women look for in a financial advisor


As a team of Spokane Financial Advisors, we know that when it comes to choosing a financial advisor, women have specific needs and concerns that they look for in a professional partner. From someone who "gets" them to someone they can trust, these are the five qualities that women seek out in a financial advisor. By keeping these qualities top of mind, you can be sure that you're looking for the best possible service for your financial future.

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